The Guardian World · Oct 18, 2026

Hilarious quips and ‘100,000-volt’ energy: the hypemen (and women) redefining Afrobeats music

By his final year at university, his viral catchphrases and infectious energy had resulted in a hit song, Shedibalabala. Today, he is one of the self-acclaimed “evangelists and pioneers” in the Afrobeats sub-genre some are now calling Afrohype or lamba.